ESPN Founder Bill Rasmussen


On January 4, 2016, the Sports Business Journal reported on my client, ESPN Founder Bill Rasmussen and his newest venture, FEVR Tech.  Bill has been one of my clients since 2008.



Gina Ferraro of MediaMark Spotlight

MediaMark Spotlight

I'm proud to announce that my client, Gina Ferraro, founder & CEO of MediaMark Spotlight, was one of the winners in November 2015 for the SmartCEO Circle of Excellence Award (minority-owned business category). Gina has been one of my clients since 2006.

Reggie Leach on The Comcast Network

The Riverton Rifle

During the first week of December, 2015, I was proud to represent Philadelphia Flyers legend Reggie Leach on the Philly stop of his book tour in support of his autobiobraphy, "The Riverton Rifle."  I booked appearances for Reggie on The Comcast Network, Sports Radio 94 WIP, and other local outlets..



Earned Media Coverage that Delivers Bottom-Line Results

I believe in the power of Earned Media Coverage and broad awareness of your business success story, delivering bottom-line results - sales, memberships, attendance.  


I believe in "Story Selling" -- you have a business success story, you have multiple stories that will be of interest to one or more target audiences.  I have over 30 years of success (hey, I started when I was in my teens!) selling stories in the marketplace of ideas.


I may be one of the most successful, independent Public Relations professionals in the Greater Philadelphia media market, but you probably won't see me on TV, hear me on the radio, or read my own story in the media. That's because I prefer to stay behind the scenes, pushing my clients to the forefront, getting my clients the attention they deserve.


I started Jim DeLorenzo Public Relations, a "boutique" public relations consulting company, in July 1999. Based in Philadelphia, PA, I've helped many entrepreneurs and start-up businesses, as well as established companies in a variety of industries get their stories told in a wide-range of media outlets.  And while I'm based in Center City Philadelphia, I have worked on National Public Relations Campaigns for a number of clients, and have experience and contacts in every major media market in the United States.


With decades of experience in the industry, as principle in Jim DeLorenzo Public Relations I can give you the expertise and creative talent that will take your business to the next level both offline and online.  And as a solo practitioner, I am personally involved in all aspects of my engagements with my clients.

Areas of Expertise

  • Media Relations
  • Public Relations
  • Media Relations Strategy
  • Public Relations Strategy
  • Media Training
  • Public Speaking Training
  • Press conferences
  • Editorial/Analyst briefings
  • Press Room / Press Box Operations
  • On-site Media Relations support
  • Press Releases
  • Social Media Outreach

Quick Info about Jim DeLorenzo Public Relations

ESPN Founder Bill Rasmussen (at left) threw out the ceremonial first pitch for the Phillies/Mets game September 13, 2009, in celebration of ESPN's 30th Anniversary. (Jim DeLorenzo in center, Dan Baker of the Phillies at right.)

I'm a proven executive with exceptional expertise developing and implementing successful public relations strategies. I have extensive experience with small businesses, start-ups andentrepreneurs, with clients in a diverse variety of industries.  I've worked with Fortune 500 companies, and individuals, entertainers, athletes, and executives.


Among my current clients:

  • DermaMed Solutions and dmSkincare;
  • ModSolar;
  • 2014 Wizard World Philadelphia Comic Con;
  • 2014 Collegiate Rugby Championships;
  • MediaMark Spotlight;
  • Ben Franklin Today;
  • Eastern Pennsylvania Youth Soccer; and
  • ESPN Founder Bill Rasmussen.

Find out more about my company.

An Entrepreneurial Partner in Your Business

With Philadelphia Business Journal publisher Lyn Kremer (at left) at an event for ESPN Founder Bill Rasmussen.

I bring an entrepreneurial spirit to all my client engagements and projects.  I provide full-service public relations talent on your doorstep, at your side, working with you in your business.  All geared towards making an impact on your image, your reputation,and your brand equity with a personal approach. That's just some of what I can do for you and your business.


Here's more on my services.

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